Challenge
Help new users export three videos in their first month; lead Continuous Product Discovery and champion a growth mindset across the company.
Activation
Editor Design
Growth
Role
Senior Product Designer
Client
Veed
Timeline
6 months
Challenge
Help new users export three videos in their first month; lead Continuous Product Discovery and champion a growth mindset across the company.
Activation
Editor Design
Growth
Role
Senior Product Designer
Client
Veed
Timeline
6 months
Challenge
Help new users export three videos in their first month; lead Continuous Product Discovery and champion a growth mindset across the company.
Activation
Editor Design
Growth
Role
Senior Product Designer
Client
Veed
Timeline
6 months
TLDR Project summary
Overview
During a six month contract I delivered significant impact to the Activation team at Veed via lean methods and multiple low code and MVP experiments.
Responsibilities
End-to-end Product Design
User Interviews
Feature prioritisation
Updating team rituals
Impact
15k more daily subscribers
100+ more daily signups
10x increase in new user subscriptions when using the new Search Feature I designed
TLDR Project summary
Overview
During a six month contract I delivered significant impact to the Activation team at Veed via lean methods and multiple low code and MVP experiments.
Responsibilities
End-to-end Product Design
User Interviews
Feature prioritisation
Updating team rituals
Impact
15k more daily subscribers
100+ more daily signups
10x increase in new user subscriptions when using the new Search Feature I designed
TLDR Project summary
Overview
During a six month contract I delivered significant impact to the Activation team at Veed via lean methods and multiple low code and MVP experiments.
Responsibilities
End-to-end Product Design
User Interviews
Feature prioritisation
Updating team rituals
Impact
15k more daily subscribers
100+ more daily signups
10x increase in new user subscriptions when using the new Search Feature I designed
Testimonials
Impact beyond the brief
Nick was an invaluable asset to our product growth team at VEED. Not only does he excel in design, but he also proved to be a proactive problem solver. Nick's rapid prototyping and deep understanding of user issues allowed us to focus on solving critical problems efficiently. He was an excellent collaborator, seamlessly working across teams and rallying everyone toward a shared goal.
Alex Cristou
Senior Growth PM, Veed
What truly sets Nick apart is his growth-mindset. He's always thinking about new opportunities. He views problems holistically, and has a deep understanding of how a product works. He also knows how to collaborate and inspire developers so that the work gets shipped. And last but not least, he does all this with a smile, and brings great energy to the team!
Samuel Beek
VP of Product, Veed
Testimonials
Impact beyond the brief
Nick was an invaluable asset to our product growth team at VEED. Not only does he excel in design, but he also proved to be a proactive problem solver. Nick's rapid prototyping and deep understanding of user issues allowed us to focus on solving critical problems efficiently. He was an excellent collaborator, seamlessly working across teams and rallying everyone toward a shared goal.
Alex Cristou
Senior Growth PM, Veed
What truly sets Nick apart is his growth-mindset. He's always thinking about new opportunities. He views problems holistically, and has a deep understanding of how a product works. He also knows how to collaborate and inspire developers so that the work gets shipped. And last but not least, he does all this with a smile, and brings great energy to the team!
Samuel Beek
VP of Product, Veed
Testimonials
Impact beyond the brief
Nick was an invaluable asset to our product growth team at VEED. Not only does he excel in design, but he also proved to be a proactive problem solver. Nick's rapid prototyping and deep understanding of user issues allowed us to focus on solving critical problems efficiently. He was an excellent collaborator, seamlessly working across teams and rallying everyone toward a shared goal.
Alex Cristou
Senior Growth PM, Veed
What truly sets Nick apart is his growth-mindset. He's always thinking about new opportunities. He views problems holistically, and has a deep understanding of how a product works. He also knows how to collaborate and inspire developers so that the work gets shipped. And last but not least, he does all this with a smile, and brings great energy to the team!
Samuel Beek
VP of Product, Veed
Process
I adapted team rituals to increase cadence and lower risk
Weekly user interviews
I implemented and led weekly user interviews, zeroing in on friction points and product challenges. We mapped these insights on our opportunity tree to guide improvements.
Tech-first solutions
We reversed the traditional design-to-dev process, working from a code-first perspective. This approach let us design quickly within the constraints of the existing code base.
Outcomes over outputs
Instead of focusing on one flashy feature, we drove real user value by resolving multiple smaller challenges that were blocking progress.
Aligned deep focus
I developed a team schedule that protected deep work, enabling seamless, async collaboration without disrupting creative flow. This approach was highly effective.
Process
I adapted team rituals to increase cadence and lower risk
Weekly user interviews
I implemented and led weekly user interviews, zeroing in on friction points and product challenges. We mapped these insights on our opportunity tree to guide improvements.
Tech-first solutions
We reversed the traditional design-to-dev process, working from a code-first perspective. This approach let us design quickly within the constraints of the existing code base.
Outcomes over outputs
Instead of focusing on one flashy feature, we drove real user value by resolving multiple smaller challenges that were blocking progress.
Aligned deep focus
I developed a team schedule that protected deep work, enabling seamless, async collaboration without disrupting creative flow. This approach was highly effective.
Process
I adapted team rituals to increase cadence and lower risk
Weekly user interviews
I implemented and led weekly user interviews, zeroing in on friction points and product challenges. We mapped these insights on our opportunity tree to guide improvements.
Tech-first solutions
We reversed the traditional design-to-dev process, working from a code-first perspective. This approach let us design quickly within the constraints of the existing code base.
Outcomes over outputs
Instead of focusing on one flashy feature, we drove real user value by resolving multiple smaller challenges that were blocking progress.
Aligned deep focus
I developed a team schedule that protected deep work, enabling seamless, async collaboration without disrupting creative flow. This approach was highly effective.
Results
15k more daily signups - and counting!
Insight
"I'm not sure if Veed is the right editor for me"
Solution
A low-friction signup modal in the editor captures high-intent users and adds their emails into the subscription funnel.
Why this worked
A low-friction Single Sign-On meets user expectations, ensuring most users sign up. Those who don’t likely have low intent and lower value.
Results
15k more daily signups - and counting!
Insight
"I'm not sure if Veed is the right editor for me"
Solution
A low-friction signup modal in the editor captures high-intent users and adds their emails into the subscription funnel.
Why this worked
A low-friction Single Sign-On meets user expectations, ensuring most users sign up. Those who don’t likely have low intent and lower value.
Results
15k more daily signups - and counting!
Insight
"I'm not sure if Veed is the right editor for me"
Solution
A low-friction signup modal in the editor captures high-intent users and adds their emails into the subscription funnel.
Why this worked
A low-friction Single Sign-On meets user expectations, ensuring most users sign up. Those who don’t likely have low intent and lower value.
Instant search
10x increase in new user subscriptions
1.5x increase in new user exports
3x increase in existing user exports
Insight
"I can't find X feature"
Solution
A robust search bar with fuzzy and semantic search for quick, precise feature navigation.
Why this worked
Enhanced feature discoverability reduced friction, boosting user confidence and increasing project completion rates.
Instant search
10x increase in new user subscriptions
1.5x increase in new user exports
3x increase in existing user exports
Insight
"I can't find X feature"
Solution
A robust search bar with fuzzy and semantic search for quick, precise feature navigation.
Why this worked
Enhanced feature discoverability reduced friction, boosting user confidence and increasing project completion rates.
Instant search
10x increase in new user subscriptions
1.5x increase in new user exports
3x increase in existing user exports
Insight
"I can't find X feature"
Solution
A robust search bar with fuzzy and semantic search for quick, precise feature navigation.
Why this worked
Enhanced feature discoverability reduced friction, boosting user confidence and increasing project completion rates.
Clearer upgrade CTA's
85+ more paid users per day
Insight
"I'm not sure if I need to upgrade my plan"
Solution
A super simple upgrade CTA in the editor and clearer premium icons throughout the product.
Why this worked
Clear upgrade routes during creation, not just at export, encouraged users to upgrade and adopt premium features much earlier in their workflow.
Clearer upgrade CTA's
85+ more paid users per day
Insight
"I'm not sure if I need to upgrade my plan"
Solution
A super simple upgrade CTA in the editor and clearer premium icons throughout the product.
Why this worked
Clear upgrade routes during creation, not just at export, encouraged users to upgrade and adopt premium features much earlier in their workflow.
Clearer upgrade CTA's
85+ more paid users per day
Insight
"I'm not sure if I need to upgrade my plan"
Solution
A super simple upgrade CTA in the editor and clearer premium icons throughout the product.
Why this worked
Clear upgrade routes during creation, not just at export, encouraged users to upgrade and adopt premium features much earlier in their workflow.
New entry modal
74% higher feature adoption with up to 30% higher retention. No cannibalisation.
Insight
"I don't know about Veed's screen recorder"
Solution
A bold experiment to introduce simpler access to the Recording feature, with a streamlined entry modal reducing cognitive load.
Why this worked
Recording feature users show higher retention and export rates. By simplifying entry and raising awareness, more users engaged with the feature effectively.
New entry modal
74% higher feature adoption with up to 30% higher retention. No cannibalisation.
Insight
"I don't know about Veed's screen recorder"
Solution
A bold experiment to introduce simpler access to the Recording feature, with a streamlined entry modal reducing cognitive load.
Why this worked
Recording feature users show higher retention and export rates. By simplifying entry and raising awareness, more users engaged with the feature effectively.
New entry modal
74% higher feature adoption with up to 30% higher retention. No cannibalisation.
Insight
"I don't know about Veed's screen recorder"
Solution
A bold experiment to introduce simpler access to the Recording feature, with a streamlined entry modal reducing cognitive load.
Why this worked
Recording feature users show higher retention and export rates. By simplifying entry and raising awareness, more users engaged with the feature effectively.
Help Center
An improved training library, easily scaled and maintained by a new CMS
Insight
"I want to upskill in veed"
Solution
An improved UX to support 100+ video tutorials (up from 15), directly accessible in the editor, eliminating the need to search on YouTube.
Why this worked
Users now access tutorials directly in the editor, reducing friction and boosting engagement. The new CMS enables easy updates and scaling across teams.
Help Center
An improved training library, easily scaled and maintained by a new CMS
Insight
"I want to upskill in veed"
Solution
An improved UX to support 100+ video tutorials (up from 15), directly accessible in the editor, eliminating the need to search on YouTube.
Why this worked
Users now access tutorials directly in the editor, reducing friction and boosting engagement. The new CMS enables easy updates and scaling across teams.
Help Center
An improved training library, easily scaled and maintained by a new CMS
Insight
"I want to upskill in veed"
Solution
An improved UX to support 100+ video tutorials (up from 15), directly accessible in the editor, eliminating the need to search on YouTube.
Why this worked
Users now access tutorials directly in the editor, reducing friction and boosting engagement. The new CMS enables easy updates and scaling across teams.
Credits
Alex Cristou
Senior Growth PM
Sam Pennington
Lead Growth Engineer
Archie Edwards
Senior Growth Engineer
Sara Ravasio
Senior Growth Engineer
Akram Rasikh
Growth Engineer
Illiany Hamden
Growth Engineer
Credits
Alex Cristou
Senior Growth PM
Sam Pennington
Lead Growth Engineer
Archie Edwards
Senior Growth Engineer
Sara Ravasio
Senior Growth Engineer
Akram Rasikh
Growth Engineer
Illiany Hamden
Growth Engineer
Credits
Alex Cristou
Senior Growth PM
Sam Pennington
Lead Growth Engineer
Archie Edwards
Senior Growth Engineer
Sara Ravasio
Senior Growth Engineer
Akram Rasikh
Growth Engineer
Illiany Hamden
Growth Engineer
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