Challenge
Help new users export three videos in their first month; lead Continuous Product Discovery and champion a growth mindset across the company.
Activation
Editor Design
Growth
Role
Senior Product Designer
Client
Veed
Timeline
6 months
Challenge
Help new users export three videos in their first month; lead Continuous Product Discovery and champion a growth mindset across the company.
Activation
Editor Design
Growth
Role
Senior Product Designer
Client
Veed
Timeline
6 months
Challenge
Help new users export three videos in their first month; lead Continuous Product Discovery and champion a growth mindset across the company.
Activation
Editor Design
Growth
Role
Senior Product Designer
Client
Veed
Timeline
6 months
Results
15,000 more daily signups!
Insight
"I'm not sure if Veed is the right editor for me"
Solution
A low-friction signup modal in the editor captures high-intent users and adds their emails into the subscription funnel.
Why this worked
A low-friction Single Sign-On meets user expectations, ensuring most users sign up. Those who don’t likely have low intent and lower value.
Results
15,000 more daily signups!
Insight
"I'm not sure if Veed is the right editor for me"
Solution
A low-friction signup modal in the editor captures high-intent users and adds their emails into the subscription funnel.
Why this worked
A low-friction Single Sign-On meets user expectations, ensuring most users sign up. Those who don’t likely have low intent and lower value.
Results
15,000 more daily signups!
Insight
"I'm not sure if Veed is the right editor for me"
Solution
A low-friction signup modal in the editor captures high-intent users and adds their emails into the subscription funnel.
Why this worked
A low-friction Single Sign-On meets user expectations, ensuring most users sign up. Those who don’t likely have low intent and lower value.
Instant search
10x increase in new user subscriptions
1.5x increase in new user exports
3x increase in existing user exports
Insight
"I can't find X feature"
Solution
A robust search bar with fuzzy and semantic search for quick, precise feature navigation.
Why this worked
Enhanced feature discoverability reduced friction, boosting user confidence and increasing project completion rates.
Instant search
10x increase in new user subscriptions
1.5x increase in new user exports
3x increase in existing user exports
Insight
"I can't find X feature"
Solution
A robust search bar with fuzzy and semantic search for quick, precise feature navigation.
Why this worked
Enhanced feature discoverability reduced friction, boosting user confidence and increasing project completion rates.
Instant search
10x increase in new user subscriptions
1.5x increase in new user exports
3x increase in existing user exports
Insight
"I can't find X feature"
Solution
A robust search bar with fuzzy and semantic search for quick, precise feature navigation.
Why this worked
Enhanced feature discoverability reduced friction, boosting user confidence and increasing project completion rates.
Clearer upgrade CTA's
85+ more paid users per day
Insight
"I'm not sure if I need to upgrade my plan"
Solution
A super simple upgrade CTA in the editor and clearer premium icons throughout the product.
Why this worked
Clear upgrade routes during creation, not just at export, encouraged users to upgrade and adopt premium features much earlier in their workflow.
Clearer upgrade CTA's
85+ more paid users per day
Insight
"I'm not sure if I need to upgrade my plan"
Solution
A super simple upgrade CTA in the editor and clearer premium icons throughout the product.
Why this worked
Clear upgrade routes during creation, not just at export, encouraged users to upgrade and adopt premium features much earlier in their workflow.
Clearer upgrade CTA's
85+ more paid users per day
Insight
"I'm not sure if I need to upgrade my plan"
Solution
A super simple upgrade CTA in the editor and clearer premium icons throughout the product.
Why this worked
Clear upgrade routes during creation, not just at export, encouraged users to upgrade and adopt premium features much earlier in their workflow.
New entry modal
74% higher feature adoption with up to 30% higher retention. No cannibalisation.
Insight
"I don't know about Veed's screen recorder"
Solution
A bold experiment to introduce simpler access to the Recording feature, with a streamlined entry modal reducing cognitive load.
Why this worked
Recording feature users show higher retention and export rates. By simplifying entry and raising awareness, more users engaged with the feature effectively.
New entry modal
74% higher feature adoption with up to 30% higher retention. No cannibalisation.
Insight
"I don't know about Veed's screen recorder"
Solution
A bold experiment to introduce simpler access to the Recording feature, with a streamlined entry modal reducing cognitive load.
Why this worked
Recording feature users show higher retention and export rates. By simplifying entry and raising awareness, more users engaged with the feature effectively.
New entry modal
74% higher feature adoption with up to 30% higher retention. No cannibalisation.
Insight
"I don't know about Veed's screen recorder"
Solution
A bold experiment to introduce simpler access to the Recording feature, with a streamlined entry modal reducing cognitive load.
Why this worked
Recording feature users show higher retention and export rates. By simplifying entry and raising awareness, more users engaged with the feature effectively.
Help Center
An improved training library, easily scaled and maintained by a new CMS
Insight
"I want to upskill in veed"
Solution
An improved UX to support 100+ video tutorials (up from 15), directly accessible in the editor, eliminating the need to search on YouTube.
Why this worked
Users now access tutorials directly in the editor, reducing friction and boosting engagement. The new CMS enables easy updates and scaling across teams.
Help Center
An improved training library, easily scaled and maintained by a new CMS
Insight
"I want to upskill in veed"
Solution
An improved UX to support 100+ video tutorials (up from 15), directly accessible in the editor, eliminating the need to search on YouTube.
Why this worked
Users now access tutorials directly in the editor, reducing friction and boosting engagement. The new CMS enables easy updates and scaling across teams.
Help Center
An improved training library, easily scaled and maintained by a new CMS
Insight
"I want to upskill in veed"
Solution
An improved UX to support 100+ video tutorials (up from 15), directly accessible in the editor, eliminating the need to search on YouTube.
Why this worked
Users now access tutorials directly in the editor, reducing friction and boosting engagement. The new CMS enables easy updates and scaling across teams.
Credits
Alex Cristou
Senior Growth PM
Sam Pennington
Lead Growth Engineer
Archie Edwards
Senior Growth Engineer
Sara Ravasio
Senior Growth Engineer
Akram Rasikh
Growth Engineer
Illiany Hamden
Growth Engineer
Credits
Alex Cristou
Senior Growth PM
Sam Pennington
Lead Growth Engineer
Archie Edwards
Senior Growth Engineer
Sara Ravasio
Senior Growth Engineer
Akram Rasikh
Growth Engineer
Illiany Hamden
Growth Engineer
Credits
Alex Cristou
Senior Growth PM
Sam Pennington
Lead Growth Engineer
Archie Edwards
Senior Growth Engineer
Sara Ravasio
Senior Growth Engineer
Akram Rasikh
Growth Engineer
Illiany Hamden
Growth Engineer
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