Nick Voke | Product Design for Growth & Retention

Challenge

To build a suite of AI features that enhance the typical graphic design process

Core Product

Editor Design

Role

Senior Product Designer, AI

Client

Kittl

Timeline

Jan 24 - Present

Challenge

To build a suite of AI features that enhance the typical graphic design process

Core Product

Editor Design

Role

Senior Product Designer, AI

Client

Kittl

Timeline

Jan 24 - Present

Challenge

To build a suite of AI features that enhance the typical graphic design process

Core Product

Editor Design

Role

Senior Product Designer, AI

Client

Kittl

Timeline

Jan 24 - Present

TLDR Project summary

Overview

Over 2024, I designed AI tools that transformed professional workflows at Kittl. By balancing usability with advanced controls, I drove engagement and retention whilst cutting costs.

Responsibilities

Shipped multiple cutting-edge AI features (Copilot, Design Gen, Sets Gen)

Collaborated with AI specialists to navigate technical constraints
Aligned feature development with business goals and efficiency targets

Impact

Achieved highest activation rate for new users with Copilot
Built a growing user base with AI-driven tools
Cut AI costs per customer by over 50%

TLDR Project summary

Overview

Over 2024, I designed AI tools that transformed professional workflows at Kittl. By balancing usability with advanced controls, I drove engagement and retention whilst cutting costs.

Responsibilities

Shipped multiple cutting-edge AI features (Copilot, Design Gen, Sets Gen)

Collaborated with AI specialists to navigate technical constraints
Aligned feature development with business goals and efficiency targets

Impact

Achieved highest activation rate for new users with Copilot
Built a growing user base with AI-driven tools
Cut AI costs per customer by over 50%

TLDR Project summary

Overview

Over 2024, I designed AI tools that transformed professional workflows at Kittl. By balancing usability with advanced controls, I drove engagement and retention whilst cutting costs.

Responsibilities

Shipped multiple cutting-edge AI features (Copilot, Design Gen, Sets Gen)

Collaborated with AI specialists to navigate technical constraints
Aligned feature development with business goals and efficiency targets

Impact

Achieved highest activation rate for new users with Copilot
Built a growing user base with AI-driven tools
Cut AI costs per customer by over 50%

Testimonials

Impact beyond the brief

Nick is an excellent partner to work with, consistently showing a strong strategic mindset and product sense. He naturally leans towards the bigger picture and proactively identifies opportunities for impact in our product area and beyond. He's a strong leader, a clear communicator, and works quickly yet thoughtfully to elevate the impact of those around him.

Simon Turner

AI Product Lead, Kittl

Nick is a rare gem, and working with him has been truly great. He’s a highly skilled, detail oriented product designer and has a unique ability to bridge the gap between design and engineering. He's a natural leader and a true team player—always ready to lend a hand, share his insights, and push the projects with his experience and expertise.

Pietro Bolcatu

Principle AI Engineer, Kittl

Testimonials

Impact beyond the brief

Simon Turner

AI Product Lead, Kittl

Pietro Bolcatu

Principle AI Engineer, Kittl

Testimonials

Impact beyond the brief

Simon Turner

AI Product Lead, Kittl

Pietro Bolcatu

Principle AI Engineer, Kittl

Saved Styles

On-brand assets in seconds

Insight

Users were struggling to write perfect prompts, and preset image styles limited use cases.

Solution

We built a highly accurate 'saved style' feature that lets users to create a master prompt from any reference image via upload or right click in canvas.

Why this worked

A picture paints a thousand words! With this simple feature users no longer had to describe their desired image style, they just uploaded it and let AI do the heavy lifting.

Saved Styles

On-brand assets in seconds

Insight

Users were struggling to write perfect prompts, and preset image styles limited use cases.

Solution

We built a highly accurate 'saved style' feature that lets users to create a master prompt from any reference image via upload or right click in canvas.

Why this worked

A picture paints a thousand words! With this simple feature users no longer had to describe their desired image style, they just uploaded it and let AI do the heavy lifting.

Saved Styles

On-brand assets in seconds

Insight

Users were struggling to write perfect prompts, and preset image styles limited use cases.

Solution

We built a highly accurate 'saved style' feature that lets users to create a master prompt from any reference image via upload or right click in canvas.

Why this worked

A picture paints a thousand words! With this simple feature users no longer had to describe their desired image style, they just uploaded it and let AI do the heavy lifting.

Sets Generator

Consistent Sets in less than a minute

Insight

Users were frustrated by the inefficiency of generating single images and needed a faster workflow.

Solution

We built an image set generator with a powerful autocomplete feature to speed up workflows and overcome blank page syndrome.

Why this worked

Users can quickly create up to six on-brand assets from a single image reference, streamlining project workflows and increasing efficiency.

Sets Generator

Consistent Sets in less than a minute

Insight

Users were frustrated by the inefficiency of generating single images and needed a faster workflow.

Solution

We built an image set generator with a powerful autocomplete feature to speed up workflows and overcome blank page syndrome.

Why this worked

Users can quickly create up to six on-brand assets from a single image reference, streamlining project workflows and increasing efficiency.

Sets Generator

Consistent Sets in less than a minute

Insight

Users were frustrated by the inefficiency of generating single images and needed a faster workflow.

Solution

We built an image set generator with a powerful autocomplete feature to speed up workflows and overcome blank page syndrome.

Why this worked

Users can quickly create up to six on-brand assets from a single image reference, streamlining project workflows and increasing efficiency.

Bulk editing on canvas

Users can quickly select up to 10 images and apply bulk background remove, vectorise and upscale with one click without breaking their workflow.

Bulk editing on canvas

Users can quickly select up to 10 images and apply bulk background remove, vectorise and upscale with one click without breaking their workflow.

Bulk editing on canvas

Users can quickly select up to 10 images and apply bulk background remove, vectorise and upscale with one click without breaking their workflow.

Clear onward use cases

WIth on brand assets created in seconds not days, it becomes faster than ever to create multiple design variations for social assets.

Clear onward use cases

WIth on brand assets created in seconds not days, it becomes faster than ever to create multiple design variations for social assets.

Clear onward use cases

WIth on brand assets created in seconds not days, it becomes faster than ever to create multiple design variations for social assets.

Results

80% faster image generation

Insight

Slow generation times limited productivity for professionals and heavy users.

Solution

We released a Turbo Image Gen model that cut generation time from 30sec to 5sec per image at 50% of the cost to the user!

Why this worked

Turbo prioritised speed and efficiency without major quality loss. Users needing more precision could easily switch to the Advanced model.

Results

80% faster image generation

Insight

Slow generation times limited productivity for professionals and heavy users.

Solution

We released a Turbo Image Gen model that cut generation time from 30sec to 5sec per image at 50% of the cost to the user!

Why this worked

Turbo prioritised speed and efficiency without major quality loss. Users needing more precision could easily switch to the Advanced model.

Results

80% faster image generation

Insight

Slow generation times limited productivity for professionals and heavy users.

Solution

We released a Turbo Image Gen model that cut generation time from 30sec to 5sec per image at 50% of the cost to the user!

Why this worked

Turbo prioritised speed and efficiency without major quality loss. Users needing more precision could easily switch to the Advanced model.

Erase & Fill

Fine tune image mistakes in seconds

Insight

Users were stuck with blank page syndrome, and often needed a creative springboard that wasn’t a template.

Solution

A design generator that sparked 20% adoption among paid users and a notable rise in user-generated content and download rates.

Why this worked

Automated design generation let users explore options quickly, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a graet springboard to afinsihed design

Erase & Fill

Fine tune image mistakes in seconds

Insight

Users were stuck with blank page syndrome, and often needed a creative springboard that wasn’t a template.

Solution

A design generator that sparked 20% adoption among paid users and a notable rise in user-generated content and download rates.

Why this worked

Automated design generation let users explore options quickly, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a graet springboard to afinsihed design

Erase & Fill

Fine tune image mistakes in seconds

Insight

Users were stuck with blank page syndrome, and often needed a creative springboard that wasn’t a template.

Solution

A design generator that sparked 20% adoption among paid users and a notable rise in user-generated content and download rates.

Why this worked

Automated design generation let users explore options quickly, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a graet springboard to afinsihed design

Design Gen

Editable designs in under 30 seconds

Insight

Users were stuck with blank page syndrome and often needed a starting point that wasn't a template.

Solution

We built a design generator that had 20% adoption among paid users and a notable rise in user-generated content and download rates.

Why this worked

Automated design generation lets users quickly explore creative ideas, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a great springboard to a finished design!

Design Gen

Editable designs in under 30 seconds

Insight

Users were stuck with blank page syndrome and often needed a starting point that wasn't a template.

Solution

We built a design generator that had 20% adoption among paid users and a notable rise in user-generated content and download rates.

Why this worked

Automated design generation lets users quickly explore creative ideas, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a great springboard to a finished design!

Design Gen

Editable designs in under 30 seconds

Insight

Users were stuck with blank page syndrome and often needed a starting point that wasn't a template.

Solution

We built a design generator that had 20% adoption among paid users and a notable rise in user-generated content and download rates.

Why this worked

Automated design generation lets users quickly explore creative ideas, cutting down on repetitive tasks and enhancing productivity. Paired with copilot it's a great springboard to a finished design!